Here on the last day of 2024, as my term as IPA President comes to a close, it is time to consider what we have accomplished in 2024 (or at least tried to accomplish), as well as things we may look forward to in 2025.
Among our many accomplishments, perhaps most notable at this moment is the most recent, the progression with the Marketing and Rebranding efforts that started in 2023. The new IPA logo was unveiled at the Spring Conference, and the new website just went live this week. While there are content updates that are still needed, it updates and renews our public face. And it looks fantastic. In the coming year, we will also see the materials in letterhead, brochures, and other communications.