The year’s end is rapidly approaching, and what a year it’s been for IPA! You can read my updates from spring and summer here and here.
I think one of the most exciting things this year is that IPA created a Marketing Consultant Workgroup, headed by early career psychologist Dr. Jenna Paternostro. This workgroup’s task is to complete a rebranding and website redesign project! IPA wants to position itself as Iowa’s leader in mental and behavioral health. The Executive Council (EC) believes this project will attract new members and frame IPA and its members as the experts in psychological science to better serve the public. This is a stepwise project, and the first step of logo redesign is already underway. The workgroup is collaborating with SuperWink Studio, an Iowa-based design firm, to enhance IPA’s recognition among members and the public. We are on track and projected to launch the new logo in early spring. The second step in the process will be the website redesign, and we hope to have a contract for this work signed by the end of the year. The website redesign is intended to improve user experience, enhance IPA’s visibility and inclusivity, and increase accessibility of our public education resources. As a nerd for all things design, I could not be more excited about this project and how it will benefit IPA!