IPA's Fresh Look!
In August 2023, the IPA Executive Council approved an exciting initiative to refresh IPA’s logo, branding, and website. The Marketing Consultant Workgroup began regular meetings and issued a Request for Proposal to find marketing services focused on enhancing branding and revamping the website. The project was divided into two phases: 1) redesigning the IPA logo and branding, and 2) revamping the IPA website. The workgroup envisioned the new branding to reflect IPA’s commitment to serving the mental health needs of Iowans, supporting Iowa psychologists, building networks and communities, and advocating for better mental health access and services.